黑龙江省海林市朝鲜族中学2019-2020学年高一下学期期中线上考试英语试题含答案

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黑龙江省海林市朝鲜族中学

2019-2020 年度第二学期高一年级英语期中考试（60 分钟）

________ 班姓名：________

一、阅读理解（共 15 小题，每小题 2分）

In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply

by making changes to its environment. Modern businesses have been following his lead, with more

tactics(策略).

One tactic involves where to display the goods. For example, stores place fruits and vegetables

in the first section. They know that customers who buy the healthy food first will feel happy so that

they will buy more junk food later in their trip. In department stores, the women's shoe section is

generally next to the women's cosmetics(化妆品) section: while the shop assistant is going back to

find the right size shoe, bored customers are likely to wander over and find some cosmetics they

might want to try later.

Besides, businesses seek to appeal to customers' senses, Stores notice that the smell of baked

goods encourages shopping, so they make their own bread each morning and then fan the bread

smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that

when French music was played, sales of French wines went up.

When it comes to the selling of houses, businesses also use highly rewarding tactics. They find

that customers make decisions in the first few seconds upon walking in the door, and turn it into a

business opportunity. A California builder designed the structure of its houses smartly. When

entering the house, the customer would see the Pacific Ocean through the windows, and then the

pool through an open stairway leading to the lower level. The instant view of water on both levels

helped sell these $10 million houses.

1.Why do stores usually display fruits and vegetables in the first section?

A.To save customers time. B.To show they are high quality foods.

C.To help sell junk food. D.To sell them at discount prices.

2.According to Paragraph 3, which of the following encourages customers to buy?

A.Opening the store early in the morning. B.Displaying British wines next to French ones.

C.Inviting customers to play music. D.Filling the store with the smell of fresh bread

3.What is the California builder's story intend ed to prove?

A.The house structure is a key factor customers consider.

B.The more costly the house is,the better it sells.

C.An ocean view is much to the customers' taste.

D.A good first impression increases sales.

4.What is the main purpose of the passage?

A.To explain how businesses turn people into their customers.

B.To introduce how businesses have grown from the past.

C.To report researches on customer behavior

D.To show dishonest business practices

Winter begins in the north on December 22nd. People and animals have been doing what they

always do to prepare for the colder months. Squirrels (松鼠), for example, have been busy gathering

nuts from trees. Well, scientists have been busy gathering information about what the squirrels do

with the food they collect.

They examined differences between red squirrels and gray squirrels in the American state of

Indiana. The scientists wanted to know how these differences could affect the growth of black

walnut (黑胡桃) trees. The black walnut is the nut of choice for both kinds of squirrels. The black

walnut tree is also a central part of some hardwood forests.

Rob Swihart of Purdue University did the study with Jake Goheen, a former Purdue student

now at the University of New Mexico. The two researchers estimate that several times as many

walnuts grow when gathered by gray squirrels as compared to red squirrels. Gray squirrels and red

squirrels do not store nuts and seeds in the same way. Gray squirrels bury nuts one at a time in a

number of places. But they seldom remember where they buried every nut. So some nuts remain in

the ground. Conditions are right for them to develop and grow the following spring. Red squirrels,

however, store large groups of nuts above ground. Professor Swihart calls “death traps for seeds”.

Gray squirrels are native to Indiana. But Professor Swihart says their numbers began to

decrease as more forests were cut for agriculture. Red squirrels began to spread through the state

during the past century.

The researchers say red squirrels are native to forests that stay green all year, unlike walnut

trees. They say the cleaning of forest land for agriculture has helped red squirrels invade Indiana.

Jake Goheen calls them a sign of an environmental problem more than a cause.

5.The study done by Rob Swihart and Jake Goheen is to ________.

A.find out the living conditions for squirrels

B.learn squirrels’ influence on black walnut trees

C.do something to get rid of squirrels

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黑龙江省海林市朝鲜族中学2019-2020年度第二学期高一年级英语期中考试（60分钟）________班姓名：________一、阅读理解（共15小题，每小题2分）AInancientEgypt,ashopkeeperdiscoveredthathecouldattractcustomerstohisshopsimplybymakingchangestoitsenvironment.Modernbusinesseshavebeenfollowinghislead,withmoretactics(策略).Onetacticinvolveswheretodisplaythegoods.Forexa...

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