福建省厦门市2020届高三第二轮复习模拟考试英语试题（三）【精准解析】

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厦门市 2020 届高三第二轮复习模拟测试卷

英语试题(三)

本试卷 6 页，满分 120 分。考试用时 120 分钟

注意事项：

1.答卷前，考生务必用黑色字迹的钢笔或签字笔将自己的校名、姓名、考号、座位号等相

关信息填写在答题卡指定区域内。

2.选择题每小题选出答案后，请用 2B 铅笔把答题卡上对应题目的答案标号涂黑；如需改动，

用橡皮擦干净后，再选涂其他答案；不能答在试卷上。 .

3.非选择题必须用黑色字迹的钢笔或签字笔作答，答案必须写在答题卡各题目指定区域内

的相应位置上；如需改动，先划掉原来的答案，然后再写上新的答案；不准使用铅笔和涂

改液，不按以上要求作答的答案无效。

4. 考生必须保证答题卡的整洁。

第二部分阅读理解(共两节,满分 40 分)

第一节(共 15 小题;每小题 2 分,满分 30 分)

阅读下列短文，从每题所给的四个选项(A、B、C 和 D)中，选出最佳选项，并在答题卡上将该

项涂。

Time is running out for the 30-second TV commercial

The 30-second television commercial was once a cultural icon. Unfortunately,

it has lost that status. TV commercials are destined for history museums, along

with cassette players and dial-up telephones.

TV commercials had their golden era in the 1960s. People had lots of time,

particularly after work. There were no emails, text messages or social networks

to follow. TV was limited to a handful of stations that only broadcast during

certain times of the day.

Commercials were part of the TV experience. They offered a window into the

new world of packaged goods, automobiles and airline travel. Thanks to TV

commercials, people could learn about these products without having to get up

from the sofa.

That’s not the case anymore. For today’s internet-enabled consumers, TV

commercials are probably the least efficient way to learn about a product. They

are 30 seconds of sell (推销), while all we really want to do is sit back and

watch our show.

Time-shifting — the ability to fast forward and rewind (倒回) — has made

it possible for us to make watching TV just one more scheduled activity in our

already packed diaries. It’s not that we don’t want to hear from brands. It’s

just that we don’t want to hear from them during the time we have set aside to

watch TV. A study last year showed that 84 percent of respondents wanted to fast

forward through the ads they watched. More than 60 percent of them, meanwhile,

downloaded shows so that they could skip commercials.

Hence the concept of “interruptive advertising.” People don’t want to be

interrupted by advertising. They only want to engage with it when they are in

consumer mode and thus in the proper mood for a brand’s message.

So, are TV commercials dead already? What sort of brand message is

appropriate today? The answer isn’t yet clear, but pre-roll (片前的) ads may be

part of the solution. People are less likely to consider such ads annoying since

they start to roll before the viewer has a chance to engage with the show. It

might be followed up by a page on the show’s website, with links that allow the

viewer to connect more deeply with the brand.

1. According to the author, television commercials are outdated because ______.

①people’s attention is taken by many things

②there are alternative ways of promoting products

③there are all kinds of information on the internet

④time-shifting has made it possible for us to skip TV commercials

A. ①②③ B. ①②④

C. ①③④ D. ②③④

2. According to the article, which of the following statements is NOT true?

A. People have a busier work schedule now than in the 1960s.

B. People no longer care about the brand message in the commercials.

C. People tend to skip commercials when they spare time to watch TV.

D. People will feel annoyed when they watch interruptive television ads.

3. According to the article, people’s attitude towards pre-roll ads is more

______.

A. Critical B. supportive

C. casual D. conservative

【答案】1. B 2. B 3. B

【解析】

这是一篇说明文。文章介绍现在电视广告已经过时了，并分析了其中的原因和解决方法。

【1 题详解】

细节理解题。根据第二段中 TV commercials had their golden era in the 1960s. People

had lots of time, particularly after work. There were no emails, text messages

or social networks to follow.可知，20 世纪60 年代是电视广告的黄金时代。人们有很多

时间，尤其是下班后。没有电子邮件、短信或社交网络可以关注。由此可知，电视广告已经

过时了，因为人们的注意力被很多东西吸引了，故选① ；根据第四段中 For today’s

internet-enabled consumers, TV commercials are probably the least efficient way

to learn about a product.可知，对于今天使用互联网的消费者来说，电视广告可能是了

解产品最低效的方式。由此可知，电视广告已经过时了，因为有其他的方式来推销产品，故

选②；根据第五段中 More than 60 percent of them, meanwhile, downloaded shows so

that they could skip commercials.可知，与此同时，超过 60%的人下载节目，这样他们就

可以跳过广告。由此可知，下载电视节目使我们有可能跳过电视广告，故选④。故选 B。

【2 题详解】

细节理解题。根据第五段中 It’s not that we don’t want to hear from brands. It’s

just that we don’t want to hear from them during the time we have set aside to

watch TV.可知，这并不是说我们不想听到品牌的声音。只是我们在看电视的时候不想听到

他们的声音。由此可知，人们不是不关心品牌。故B 选项“人们不再关心广告中的品牌信

息”不正确。故选 B。

【3 题详解】

推理判断题。根据最后一段中 The answer isn’t yet clear, but pre-roll ads may be

part of the solution. People are less likely to consider such ads annoying since

they start to roll before the viewer has a chance to engage with the show.可知，

但是，预告片广告可能是解决方案的一部分，人们不太可能认为这样的广告很烦人，因为他

们在观众有机会参与到节目中之前就开始了预告片广告。由此可知，人们对片前广告的态度

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厦门市2020届高三第二轮复习模拟测试卷英语试题(三)本试卷6页，满分120分。考试用时120分钟注意事项：1.答卷前，考生务必用黑色字迹的钢笔或签字笔将自己的校名、姓名、考号、座位号等相关信息填写在答题卡指定区域内。2.选择题每小题选出答案后，请用2B铅笔把答题卡上对应题目的答案标号涂黑；如需改动，用橡皮擦干净后，再选涂其他答案；不能答在试卷上。.3.非选择题必须用黑色字迹的钢笔或签字笔作答，答案必须写在答题卡各题目指定区域内的相应位置上；如需改动，先划掉原来的答案，然后再写上新的答案；不准使用铅笔和涂改液，不按以上要求作答的答案无效。4.考生必须保证答题卡的整洁。第二部分阅读理解(共两节,...

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