新疆生产建设兵团第一师高级中学2021-2022学年高一下学期期末考试英语试题 含解析

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2021-2022 学年下学期期末考试
英语试题
(满分 150 分，考试时间 120 分钟)
第一部分 阅读理解(共20 小题;每小题 2分，满分 40 分)
第一节 (共15 小题;每小题 2分，满分 30 分)
阅读下列两篇短文，从每小题后所给的 A、B、C、D四个选项中，选出最佳选项。
A
First of all, an advertisement has to be powerful and attract people’s attention. You need a strong image (形象)
that is eye-catching, a catchy slogan, a joke or something shocking. In advertising we talk about the AIDA method.
A is for attention. I is for interest. D is for desire (渴望). A is for action. An ad needs to do more than just get our
attention. It also has to be effective. It must get us interested, make us want the product and motivate us to go out
and buy it.
—Michael Hamilton, advertising executive
Advertising has changed over the years. Adverts are no longer just informative and focused on the product.
Many of the adverts that we see today are short stories telling inspirational tales that are often amusing, humorous
and highly-developed. People do not want to remember that life can be boring. They want to see something original
and creative. The adverts take away the ordinariness of everyday life and take us to somewhere unusual or romantic
(浪漫的).
—Miranda Hoyles, head of a US advertising agency
Many people talk about advertisements that are exciting and interesting. But for me, an immediately
recognisable logo (标识) is really important. Good logos have been built up so they are recognisable. Part of what
makes a good advert is a clear symbol that people immediately identify with the company. A good slogan also helps
you make a connection. The real thing makes you think of Coca-Cola immediately. It’s also important to ensure that
your slogan does not end up bothering(烦扰) everyone.
—Christie Peterson, illustrator
1. According to Michael Hamilton, a good advert should _______.
A. keep up with the times
B. excite people’s imagination
C. be attention-getting and persuasive
D. be product-centered and informative
2. What does Miranda Hoyles say about adverts today?
A. They reflect everyday life.
B. They are business-focused.
C. They are complex and boring.
D. They involve some excellent ideas.
3. Which of the following is Christie Peterson’s main concern about advertising?
A. Creative stories.
B. Public recognition.
C. The slogan and logo.
D. Special visual effects.
【答案】1. C 2. D 3. C
【解析】
【导语】这是一篇应用文。短文介绍了三个人对广告的不同看法。
【1题详解】
细节理解题。根据第一段“An ad needs to do more than just get our attention. It also has to be effective. It must
get us interested, make us want the product and motivate us to go out and buy it. (广告需要做的不仅仅是吸引我
们的注意力。它还必须是有效的。它必须让我们感兴趣，让我们想要产品，并激励我们出去购买)”可知，
根据迈克尔·汉密尔顿的说法，一个好的广告应该是吸引注意力和有说服力的。故选 C项。
【2题详解】
细节理解题。根据第二段“Many of the adverts that we see today are short stories telling inspirational tales that
are often amusing, humorous and highly-developed. People do not want to remember that life can be boring. They
want to see something original and creative. The adverts take away the ordinariness of everyday life and take us to
somewhere unusual or romantic (浪漫的). (我们今天看到的许多广告都是讲述励志故事的短篇故事，通常是
有趣、幽默和高度发展的。人们不愿意记住生活可以是无聊的。他们想看的是原创和有创意的东西。广告
带走了日常生活的平凡，把我们带到不寻常或浪漫的地方)”可知，米兰达·霍伊尔斯认为今天的广告包含
了一些很好的想法。故选 D项。
【3题详解】
细节理解题。根据第三段“But for me, an immediately recognisable logo (标识) is really important. (但对我来
说，一个立即可识别的标志真的很重要)”以及“A good slogan also helps you make a connection. (一个好的
广告语也能帮助你建立联系)”可知，标志和广告语克里斯蒂·彼得森对广告的主要担忧的问题。故选 C项。
B
Floyd Norman, 81, was just 20 years old in 1956 when Walt Disney Studios employed him. He was the first
African-American artist to be employed by the company. “It wasn’t something he set out to do as a goal,” Erik
Sharkey said. Sharkey is a codirector of the documentary Floyd Norman: An Animated Life. “It sort of happened by
his pursuing(追求) the thing that he loved.”
Norman’s first assignment was on Sleeping Beauty. He drew the characters positions that made them appear to
move. A few years later
,
he helped bring the animated sequences(连续镜头)in Mary Poppins to life.
While at the studio, Norman liked to create gag(诙谐)drawings that he would post around the office. His
coworkers, including Walt Disney, appreciated the humor. Disney assigned Norman a job on The Jungle Book.
Norman drew the “Trust in Me sequence, in which Kaa, the snake, hypnotizes(迷惑)the boy, Mowgli. It was cool to
be in that room with Walt - as long as he didn’t spot you. He might ask you a question,” Norman says in the
documentary, “I thought he was always going to ask me: What are you doing here?”
In 1966, Norman left Disney to start Vignette Films with three friends. They made educational movies,
including a series devoted to black history. But Norman never stopped drawing. He worked on Scooby-Doo, Jonny
Quest, and Josie and the Pussycats. He also drew a Mickey Mouse comic strip(连环漫画)for Disney. In 1997, he
joined Pixar to work on Toy Story 2.
Today, Norman is back at Disney. where he is an inspiration to young artists. But he is not ready to call himself
a pioneer. “I never saw myself as anything special,” Norman says. “I was just another artist looking for a job.”
4. How did Norman make history according to Sharkey?
A. By aiming high.
B. By following his dreams.
C. By setting long-term goals.
D
.
By working for a world-class company.
5. How did Walt Disney find Norman’s drawings?
A. Excellent.
B. Natural.
C. Confusing.
D. Mysterious.
6. What did Norman do after he left Disney?
A. He became a moviemaker.
B. He taught young artists to draw.
C. He wrote a book about black history.
D. He pursued advanced study on drawing.
7. Which of the following can best describe Norman?
新疆生产建设兵团第一师高级中学2021-2022学年高一下学期期末考试英语试题 含解析.docx

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