新疆生产建设兵团第一师高级中学2021-2022学年高一下学期期末考试英语试题

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2021-2022 学年下学期期末考试

英语试题

(满分 150 分，考试时间 120 分钟)

第一部分阅读理解(共20 小题;每小题 2分，满分 40 分)

第一节 (共15 小题;每小题 2分，满分 30 分)

阅读下列两篇短文，从每小题后所给的 A、B、C、D四个选项中，选出最佳选项。

First of all, an advertisement has to be powerful and attract people’s attention. You need a strong image (形象)

that is eye-catching, a catchy slogan, a joke or something shocking. In advertising we talk about the AIDA method.

A is for attention. I is for interest. D is for desire (渴望). A is for action. An ad needs to do more than just get our

attention. It also has to be effective. It must get us interested, make us want the product and motivate us to go out

and buy it.

—Michael Hamilton, advertising executive

Advertising has changed over the years. Adverts are no longer just informative and focused on the product.

Many of the adverts that we see today are short stories telling inspirational tales that are often amusing, humorous

and highly-developed. People do not want to remember that life can be boring. They want to see something original

and creative. The adverts take away the ordinariness of everyday life and take us to somewhere unusual or romantic

(浪漫的).

—Miranda Hoyles, head of a US advertising agency

Many people talk about advertisements that are exciting and interesting. But for me, an immediately

recognisable logo (标识) is really important. Good logos have been built up so they are recognisable. Part of what

makes a good advert is a clear symbol that people immediately identify with the company. A good slogan also helps

you make a connection. The real thing makes you think of Coca-Cola immediately. It’s also important to ensure that

your slogan does not end up bothering(烦扰) everyone.

—Christie Peterson, illustrator

1. According to Michael Hamilton, a good advert should _______.

A. keep up with the times

B. excite people’s imagination

C. be attention-getting and persuasive

D. be product-centered and informative

2. What does Miranda Hoyles say about adverts today?

A. They reflect everyday life.

B. They are business-focused.

C. They are complex and boring.

D. They involve some excellent ideas.

3. Which of the following is Christie Peterson’s main concern about advertising?

A. Creative stories.

B. Public recognition.

C. The slogan and logo.

D. Special visual effects.

Floyd Norman, 81, was just 20 years old in 1956 when Walt Disney Studios employed him. He was the first

African-American artist to be employed by the company. “It wasn’t something he set out to do as a goal,” Erik

Sharkey said. Sharkey is a codirector of the documentary Floyd Norman: An Animated Life. “It sort of happened by

his pursuing(追求) the thing that he loved.”

Norman’s first assignment was on Sleeping Beauty. He drew the characters positions that made them appear to

move. A few years later, he helped bring the animated sequences(连续镜头)in Mary Poppins to life.

While at the studio, Norman liked to create gag(诙谐)drawings that he would post around the office. His

coworkers, including Walt Disney, appreciated the humor. Disney assigned Norman a job on The Jungle Book.

Norman drew the “Trust in Me sequence, in which Kaa, the snake, hypnotizes(迷惑)the boy, Mowgli. It was cool to

be in that room with Walt - as long as he didn’t spot you. He might ask you a question,” Norman says in the

documentary, “I thought he was always going to ask me: What are you doing here?”

In 1966, Norman left Disney to start Vignette Films with three friends. They made educational movies,

including a series devoted to black history. But Norman never stopped drawing. He worked on Scooby-Doo, Jonny

Quest, and Josie and the Pussycats. He also drew a Mickey Mouse comic strip(连环漫画)for Disney. In 1997, he

joined Pixar to work on Toy Story 2.

Today, Norman is back at Disney. where he is an inspiration to young artists. But he is not ready to call himself

a pioneer. “I never saw myself as anything special,” Norman says. “I was just another artist looking for a job.”

4. How did Norman make history according to Sharkey?

A. By aiming high.

B. By following his dreams.

C. By setting long-term goals.

D. By working for a world-class company.

5. How did Walt Disney find Norman’s drawings?

A. Excellent.

B. Natural.

C. Confusing.

D. Mysterious.

6. What did Norman do after he left Disney?

A. He became a moviemaker.

B. He taught young artists to draw.

C. He wrote a book about black history.

D. He pursued advanced study on drawing.

7. Which of the following can best describe Norman?

Honest and responsible.

B. Optimistic and sensitive.

C. Determined and talented.

D. Considerate and generous.

The desire for ivory products causes the killing of an elephant, but as their populations continue to fall, the

hungry black market has become creative to satisfy its greed. Now, ivory hunters are setting their sights on

everything. One victim of this cruel practice is the hippopotamus(河马). A new study says that arise in demand for

hippopotamus’s teeth is threatening them with extinction.

In many ways, it takes a lot of effort to kill an elephant. They are legally well protected in most countries

where they range and international regulations are clear. Also, smuggling(走私)large pieces of ivory internationally

is easily noticed. Hippos offer a cheaper and easier ivory option. The simple truth is that they are not high on the

priority list of the international conservation community. A group of wild-living African elephants will either be

tracked with radio collars(项圈) or will be the focus of long-term conservation research, ecotourism or law-

enforcement efforts. Not so with hippos. Unlike their famous cousins, they don’t come with a protective

environment, meaning hunters can take their time.

Most elephant populations are listed under the highest level (Appendix I) of the Convention on International

Trade in Endangered Species of Wild Fauna and Flora, but hippos are listed under Appendix Ⅱ of it, meaning some

trade impossible. We have created a situation where some hippos can be shot, but we have few effective ways to

regulate the trade, leaving it wide open to abuse.

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